IT'S ALL ABOUT "A" LEADS

360SELL works with out customers to maximize their effectiveness in capturing and nurturing prospects to “A” lead status. "A" leads are high quality sales opportunities that quickly move into the sales cycle and build the pipeline.

360SELL defines "A" leads as having a "need/pain" and that are motivated to do something to address it. Many of the following factors are typically present in an "A" lead prospect:

• Adding, upgrading, moving, renovating or making changes that create a need for your product or service
• Express receptivity in learning more about your product or service
• Looking for a solution to a business problem they are experiencing
• Unhappy with their present service, product or vendor
• Shopping around as a part of a review process
• Express interest in a new product, service or technology Interested in learning more about a new method or system to help bring operational efficiencies to their business.

Many of the above factors are also typically present in "B" leads however the motivation to act may not be clearly defined. "B" leads are high quality opportunities that require nurturing to “A” status and help to build a reliable, predictable and consistent sales pipeline. 360SELL employs a variety of tools, technologies and tactics to create a constant flow of leads to your sales force including:

• eMARKETING campaigns (Newsletters, Surveys, etc.)
• Web based LiveHelp/Support
• Real time Collateral Distribution
• Telemarketing
• Internal eMAIL address harvesting
• Confirmed Opt-In list development 

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